American religion has readily adopted the language of the market. Over the last generation our vocabulary has become market driven. We wanted to reach out, reach more, do more good. Yet it seems that now “the brand” has been quietly co-opted. The Times post rather critically (and harshly) describes the ever widening rush toward “the Gospel according to me.” And the Huffington piece calls into question the rush toward “McMindfullness.” Coming from very independent perspectives, the authors describe how more and more people have turned their religious longings into self-helping enterprises, and how the market place has picked up on this, offering us not only spirituality for sale, but spiritual practices in the salesroom itself. Troubled by the neighborhood? The world? Your children? You don’t have to “do” anything—just seek your own authenticity. We can help. We have life coaches and books and ever so many different retreats. Tired on the job? Stressed by insecurity and overwhelming demands? Well sure, take that ten minute break for a bit of centered breathing—you’ll be so much more efficient at work.The problem is not the market. The problem is me—the religious professional. And “us,” if you yourself are engaged in the American religious “enterprise.” — James Wellman

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http://www.bing.com/images/search?q=images+joel+osteen+greed&qpvt=images+joel+osteen+greed&FORM=IGRE#view=detail&id=78CD84DC9D9AFDC5683B465A537427590FEE3F47&selectedIndex=38

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http://www.bing.com/images/search?q=images+joel+osteen+greed&qpvt=images+joel+osteen+greed&FORM=IGRE#view=detail&id=DFF454A27F8DC8BC2C171C0653700D65C34EB215&selectedIndex=32

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http://www.bing.com/images/search?q=images+joel+osteen+greed&qpvt=images+joel+osteen+greed&FORM=IGRE#view=detail&id=D41D8D858DE4B1C67A59B4648C93224F15C6D8CF&selectedIndex=192

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http://www.bing.com/images/search?q=images+gluttony+as+god&qpvt=images+gluttony+as+god&FORM=IGRE#view=detail&id=74C719544210ED7CE422BB02D6B71D0F1921D918&selectedIndex=298

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http://www.patheos.com/blogs/jameswellman/2013/07/moving-from-transaction-to-transformation-a-pastors-take/

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